Industrial Marketing Management -- Call for papers

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CALL FOR PAPERS

Special issue on "Internet-Based Business-to-Business Marketing"

Deadline for submission of papers: May 1, 2000

Call Closed!

Please stay tuned for abstracts of accepted articles!

Industrial Marketing Management (IMM) announces a call for papers for a special issue on "Internet-based Business-to-Business Marketing". This special issue will focus on business-to-business marketing practice and theory using internet based marketing activities. IMM is a refereed, international, US-based journal, internationally considered a leading publication in business-to-business marketing. A great many articles have been written on internet or Web-based marketing activities recently. Though it is now common knowledge that internet business markets are substantially larger than consumer internet markets, few authors have differentiated between marketing to consumer or to business markets.

Potential topics for submission to this special issue include:

Internet marketing’s growth and its influences on traditional channels of distribution
Internet marketing’s influences on new product development
Internet marketing’s influences on new product development
Internet marketing’s influences on industrial buying behavior
Internet marketing’s influences on business-to-business advertising/promotional practice
Internet marketing’s influences over business-to-business pricing practices
Internet marketing’s influences on strategic marketing decision-making
Internet marketing’s influences on relationship marketing
Internet marketing’s influences on business-to-business competitive practices
Internet marketing’s influences on marketing organizational structure
Internet marketing’s influences on international marketing
Internet marketing research
Internet marketing ethics
Business-to-business e-commerce strategies

Please submit five copies of your article, of approximately 20-25 double-spaced pages, plus one electronic copy (preferably in Microsoft Word), for the Special Issue of Industrial Marketing Management to:

Dr. George T. Haley
Guest Editor, IMM
Program Coordinator, Mkt & IB
School of Business
University of New Haven
300 Orange Avenue
West Haven, CT 06516
Tel: 203-931-6004 Fax: 212-208-2468

gthaley@asia-pacific.com